Since their invention in 1873 by Levi Strauss and Jacob Davis people have not stopped wearing jeans. No matter rich or poor you’ll find a pair of jeans and everyone’s wardrobe. Here is your comprehensive guide to help pick the right jeans for your store.
1. Know Your Customer
Learning your customer demographics is key to success in selling jeans. Take into consideration age, and lifestyle, but more than anything fashion choices.
Are your customers young adults who want the latest trends or a more mature group who want comfort over style? You can find this out by giving surveys and analyzing your sales.
2. Research Current Trends
Fashion trends change in the blink of an eye! This can easily be achieved by following the latest fashion influencers, attending trade shows, and finding the right wholesaler.
Sites like Dear-Lover, a popular wholesale women’s clothing brand known for offering stylish and high-quality clothing at affordable prices. Just remember to be alert to new trends and don’t commit yourself to one particular style.
3. Quality and Fit
There is nothing more disappointing for a buyer than to find the perfect pair of jeans only to not have any in their size. When it comes to wearing jeans, comfort and quality are non-negotiable. Search for brands that are known for their high quality material and craftsmanship. To ensure customer satisfaction offer a wide range of styles and new trends.
4. Fabric and Comfort
The quality of fabric affects the comfort and appeal of jeans. Stretch denim is popular among plus size women for its flexibility and ease of movement. Keep in mind most customers prefer comfort over style when selecting the right jeans. Moreover, consider offering jeans in different washes (light, medium, dark) to appeal to a variety of different clients.
5. Price Point
Research the financial demographics of your target market and brand positioning. Yes, designer jeans command a high number of shoppers but don’t forget that offering affordable prices attracts bargain-conscious shoppers. Create customer loyalty by being thoughtful of the quality and prices that you offer.
6. Stock Variety
Variety is everything. Offering a diverse range of jeans ensures that there is something for everyone. Offering a diverse range of jeans ensures there’s something for everyone.
Besides a variety of fits and washes, consider stocking jeans with distinctive details like embellishments, embroidery, or custom patches. Providing customers with a vast array of designs gives them the ability to express their styles and preferences.
7. Customer Feedback
Listening to your customers’ feedback regarding the jeans that you carry is imperative. What do they like or dislike about your current stock? Are there special jeans or brands that they wish you carried?
Using their feedback you can better refine what is the needs of your customers. Remember to engage with your customers through surveys, social media, or in store feedback forms.
8. Visual Merchandising
Display your jeans thoughtfully, it will significantly impact sales. Create appealing displays that showcase the variety of styles and options available.
Use folding displays, mannequins, or well-mounted racks to your advantage by displaying different fits and trends. Explore The idea of holiday displays and themed promotions to attract attention and drive sales.
9. Marketing and Promotion
Promote your jeans through fruitful marketing channels. Use social media to your advantage as well as email newsletters and your store website. Use these avenues to highlight customer favorites and announce promotions or discounts. Collaborate with influencers and fashion bloggers. This will broaden your reach with the audience and create the appropriate amount of buzz.
10. Monitor Sales and Adjust
Monitor your sales performance often to identify which jeans are selling well and which are not. Use your collected data to make the right decision on when to restock, promotions, or adjustments to your inventory. Embrace change as fashion trends and customer preferences evolve.
By following these simple steps store owners like yourself can effectively select jeans that will sell. Which will not just meet customer expectations but also create a uniqueness to your brand.
